Squarespace - My favorite web platform. Drag and drop modules, so it's easy to set up and tons of gorgeous themes.

Shopify - An extremely comprehensive e-commerce platform. 

Stripe - My preference when it comes to accepting payments.

Mailchimp - Free for the first 2,000 subscribers, no wonder it is the most popular email marketing campaign tool for business owners.

Leadpages - Create high-converting opt-in pages in minutes, user friendly, can host video, includes analytics.


Adobe Creative Suite - My go-to for creating graphics and promo materials. More of a learning curve than options below.

Canva - Great for social media graphics, and user-friendly.

Pic Monkey - Super, easy-to-use photo editor.

Pixabay - Free Stock Images.

Fotolia - 40+ million stock images at an affordable cost.




Hootsuite - A very popular platform for social media scheduling. Integrates with nearly all social media platforms. 

Buffer - Social media scheduler, recommends content to share and provides short links.

Board Booster - Great for Pinterest! Easy to schedule out content at optimized times. Great for recycling content as well.

Google Alerts - Use this to get an alert each time your site gets a hit!

Google Analytics - Track your incoming traffic and traffic sources.

Google Docs - Clearly, Google is king. Everyone uses it so it makes sharing and collaborating a snap.

Dropbox - The easiest way to store, share and transfer files! Makes for easy collaboration!

Evernote - Organization tool for your notes, save sites and write blog posts. You can use the free or paid app!

Asana - My favorite tool for planning projects that require many sub-tasks. Also makes assigning team members easy.

Coschedule - Great tool for planning your editorial content.